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Travel Trends 2026


 

As travellers continue to seek out meaningful, conscious and restorative ways to explore the world, we’ve identified the key trends shaping travel in 2026 — from micro-retirements to the rise of rail, and from non-viral destinations to the return of community-led wellness.

1. Micro-Dosing the big Retirement Trip

With state retirement age slipping ever further away, we’re seeing a surge in travellers taking longer, more ambitious itineraries usually reserved for retirement earlier, often mid-career. From multi-week treks in Patagonia to slow journeys through the Amalfi Coast,travellers are prioritising their bucket-list adventures now, not later.

Harnessing this increased demand for mid-career adventures, Explore’s Find Your Perfect Micro-Retirement tool matches travellers with the right sabbatical for them, proposing the perfect age and destination for your mid-career adventure.

Explore customers booking trips of more than 8 days has grown 19% since last year, showing a clear appetite for longer, slower travel experiences. Explore’s new-for-2026 back-to-back offer, enables travellers to save 5% when they book two (or more) trips back to back.  

Find your perfect micro-retirement

2. Off-Peak Time-Tripping

2026 is the year of the ‘hidden season’ — think golden autumns in Japan, spring blossoms in Morocco, or summer safaris in Zimbabwe. Travellers are increasingly looking beyond traditional travel windows in favour of lower prices, fewer crowds and richer local experiences.

The benefits of travelling to Europe in off-season are well recognised, but taking a safari in dry season (animals congregate around waterholes, so fantastic for sightings) or visiting Asia in green season are a growing trend. More affordable, less crowded. 

3. Wellness Through Community

Wellness in 2026 goes beyond the spa. Travellers are seeking connection — with local people, fellow travellers, and the places they visit. Whether it’s cooking with a host family in Peru or joining a rewilding project in Romania, travel is becoming a way to feel rooted, not just rested.

More travellers are opting for trips that offer restoration alongside adventure. Multi-day hikes, digital detoxes, and nature-immersive trips are seeing strong demand — often booked as a deliberate reset from the pace of everyday life. See also: micro-retirement.

Wellness travel

4. The Rail Revival

Overland travel continues to gain pace, with more travellers choosing epic rail journeys over short-haul flights. In 2026, train travel is being embraced not just as a greener option, but as part of the adventure itself — whether crossing the Alps or journeying through the heart of the Balkans.

Explore has seen a 25% year-on-year increase in rail journey bookings this year, with a 77% spike in the past 12 weeks alone. Looking ahead, bookings for the next financial year are already 41% up compared with the same point last year — suggesting that the appetite for slow, scenic travel shows no signs of slowing down.

Explore’s travellers are also increasingly booking journeys by rail, to or between trips - particularly in Europe. Lower carbon, more immersive, more enjoyable.

Explore by rail

5. The Rise of Non-Viral Destinations

Overtourism has, quite rightly, been dominating the travel press of late, with scenes of crowded sites and frustrated locals in European hotspots such as Venice and Barcelona. 

The destinations to visit in 2026 aren’t the ones trending on TikTok, according to the Explore team, who report a rising interest in lesser-known corners of well-loved countries — like Colombia’s Coffee Triangle, northern Laos, or inland Croatia — where travellers can explore more responsibly and authentically. This is supported by booking data, with Laos up 33% year-on-year, Mongolia soaring 118%, Nicaragua 32% and Zimbabwe up 23%. 

Unusual Destinations

6. In Search of the Solar Eclipse - Where Science Meets Spectacle

Astrotourism is set to shine in 2026. With a total solar eclipse sweeping across mainland Europe for the first time in almost 30 years, demand for trips that combine celestial wonders with cultural discovery has been sky-high. 

This is more than just a travel trend — it’s part of a wider shift towards experiences that create perspective. For those living busy lives in bustling cities, standing under a darkened midday sky is both humbling and awe-inspiring. These cosmic events connect us more deeply with the world around us, and they’re increasingly being built into bucket-list travel.

Explore has been running solar eclipse tours for over 25 years, weaving science, spectacle and adventure together long before astrotourism became mainstream.

Explore’s dedicated eclipse tours for 2026 have all but sold out (last few spaces for Iceland!) but keep an eye out for 2027 eclipse departures in North Africa, launching very soon.  

Eclipse Trips

7. Family Milestones: Last-Chance Adventures & Family 2.0

As children grow older, we become ever more aware just how fleeting those family years are. Parents with teens in their late years of school are increasingly seeking that one final, epic adventure before their kids fly the nest. These milestone trips are designed to celebrate the end of exams, tick off bucket-list destinations, and create memories that will last a lifetime. From safari in Africa to exploring the wilds of Borneo, these journeys are less about routine vacations and more about once-in-a-lifetime experiences together.

At the same time, we’re also seeing a rise in what we call Family Adventures 2.0. With many young adults in their 20s still living with their parents or returning to the family home after university, and often unable to fund big trips independently, parents in their 50s and 60s are inviting their grown-up children along on adventures. These trips offer a new dynamic: rediscovering family travel as adults, sharing experiences as equals, and often introducing young adults to small group adventure for the first time. For many, these shared experiences and paid-for adventures are the new ‘inheritance’.

Whether celebrating endings, marking new beginnings or simply carving out time together in busy lives, milestone family adventures reflect how the meaning of ‘family vacation’ evolves — but remains as powerful and important as ever.

Family Adventures

8. Pedal Power

Explore's Cycling program is up 20% year-on-year for 2025, and all signs point to a very strong 2026. Product Manager James Adkin says: "the demand for active, fresh-air experiences continues to grow, and at the same time a general craving for slowing things down and taking time to smell the roses (literally as well as figuratively) - cycling trips are ideal on both fronts."

And these aren't only for the lycra-clad - it's the leisurely and moderate graded trips that are performing the best. "This is about seeing as much as you can - soaking up the culture, cuisine and scenery while being out in nature. The good exercise is a happy by-product, not the main draw" adds Adkin.

Cycling trips

Where we're travelling...

Algeria

Explore’s 2026 trips to Algeria flew off the shelves as soon as this new destination was launched earlier this year. A desert nation unlike any other, it offers incredible Roman ruins, vast sands, and fascinating culture.

Algeria tours

Colombia

2025 has been a big year for South America, and demand just continues to grow for this colourful country Explore’s bookings are up 30% year-on-year, and with a brand new Upgraded Colombia tour for 2026, this is a destination just getting started.  

Colombia tours

Italy, reimagined

Amalfi coast has been one of our bestselling tours for years. And it’s a doozy. But a more hidden side to Italy is on the up. Highlights of Puglia bookings have doubled this year, while Walking Dolomites is up 33%. A new hiking trip in the Dolomites centres itself in the Val di Fassa and promises leisurely and moderate walking amongst breathtaking scenery, sumptuous food and time to relax in the 4-star spa hotel.

Italy tours

Travel Trends 2025


 
Explore Worldwide's annual Travel Trends Report has landed, exposing where, when and how we'll be travelling in 2025. Explore sends travellers to every corner of the globe in search of enriching once-in-a-lifetime experiences and, with 43 years in the business, is well placed to spot trends and behaviour change (as relates to travel) as it happens. 

Here, the company's experienced experts delve into search data, booking patterns and customer queries to provide an adventure travel outlook for the year ahead. From cool-cations to dark skies, extended sabbaticals to literary-inspired adventures: what's hot for 2025?

1. The rise of the cool-cation

With repeated record-breaking temperatures over the last three years, Google Trends has shown a 300% increase in searches for 'cooler holidays' in the last 12 months. Traditionally colder destinations - like Iceland, the Baltic States and Scandinavia - are selling well for Explore, as well as polar expeditions, which are up 32% in the last six months.  

New for 2025 are two European walking tours that offer beautiful rugged landscapes and more temperate climes for walkers: a walking tour of Northern Ireland and Donegal that combines scenic walks with authentic Irish experiences, from whiskey tasting to a sheepdog demonstation, and Walking in the Faroe Islands, which includes the breathtaking landscapes of six Faroese islands. 
A person with a backpack sits on hexagonal rock formations, observing a vivid sunset over the ocean. Another figure stands on distant rocks, enhancing the serene coastal scene.
A new Sapporo Snow Festival tour of Japan offers a chance to see a lesser-known side of this captivating destination, including Sapporo and Hokkaido, away from the crowds and at a quieter time of year.   

Meanwhile, traditional summer destinations like Turkey, Greece and Croatia are temperate well into the winter months. Croatian walking holidays have a long season spanning April to October, while Western Turkey can be enjoyed year-round.

Having developed a version of its bestselling Amalfi Coast walking tour to run off-season, Product Director Rachael Stone says: "this trip includes all the adored highlights of the Amalfi Coast but stays in the coastal resort of Maiori and focuses on the lower coastal area, as well as the iconic Walk of the Gods. Maiori has a population of just 5,500, and having fewer crowds and lower costs is a big plus for many, while cooler days make for excellent walking conditions". 
Colorful buildings line a steep hillside, perched above a rugged coastline. Blue waves crash below, while lush greenery and misty air envelop the scenic village backdrop.

2. Set-jetting

Another emerging travel trend for 2025 is 'set-jetting', with travellers inspired to visit a destination because of a book, movie or TV series they've enjoyed. From Paddington in Peru and Gladiator 2 to White Lotus (Series 3) to Letters From Everest by George Mallory and Tom Newton Dunn, recent and upcoming releases are sure to inspire future travel. 

And, with the launch of its Four Corners Book Club earlier this month, Team Explore got a peek between the covers of British travellers' reading habits. A NatRep survey carried out by the company found that 70% of us are more likely to read while on vacation, while 72% have visited or considered visiting a place after reading a novel set there. The same survey unveiled the most inspiring literary locations for 2025, with the top five destinations comprising Italy, USA, Scotland, Japan and Australia. 
The Colosseum stands partially ruined under a bright blue sky with fluffy clouds, surrounded by tourists walking on a paved area, with patches of green grass nearby.

3. The radical sabbatical

Fewer and fewer young adults are taking a Gap Year before or after university, choosing to get straight into study or work. And with rumours of future Budgets targeting pensions and tax free pension draw-downs, we may soon see the decline in the big post-retirement trip, too.

What's more, workplaces are increasingly offering extended sabbaticals and workations as perks, cementing the 'perfect storm' for the mid-life adventure. 

Increasingly, we're seeing mid-lifers opting to take extended breaks from work in the middle of their careers to travel. With the average career now 40+ years, people are less inclined to wait four decades to take those extended adventures. 
A river flows through a city with a boat traveling under a bridge. Surrounded by trees and red-roofed buildings, a hill with a castle overlooks the urban landscape.
Workers in search of a radical sabbatical might consider a three-week adventure that combines the Baltic States with Slovenia's Alpine Lakes to visit the medieval towns and UNESCO World Heritage Sites in Estonia, Latvia and Lithuania, before soaking up the alpine beauty and glacial lakes of Slovenia. 

Or plan the trip of a lifetime and spend a month in Indonesia, combining a fortnight exploring exotic Bali and Java with an off-the-beaten path trip to Flores and Komodo.
A small wooden hut rests amid lush, terraced rice paddies. Palm trees border the fields, with a mist-covered mountain towering in the background, under a clear sky.

4. Astrotourism

The unique opportunity (whether realised or missed) to see the Northern Lights in the UK this summer has sparked increased desire to witness this natural phenomenon. Iceland and Finnish Lapland are two destinations offering great chances to see the Aurora for yourself, but Explore has also introduced a new walking holiday in the Faroe Islands for 2025. Here, winter days have just five hours of sunlight, and the lack of light pollution make these skies a great contender for Aurora watching. 

Elsewhere, stargazing experiences continue to delight - with desert camps in Jordan and Oman and stargazing opportunities in Canada and Argentina among sought-after dark skies experiences for 2025.

Psst! Keep an eye out for upcoming new tours to take in solar eclipses in 2026...
Waterfall cascading over rocks under vibrant green aurora. The snowy landscape surrounds the river, and the sky is deep blue with stars, creating a serene, magical atmosphere.

5. A change >> a rest

We know that changing our routine can be as good as a rest, but in this world of busy schedules, 'always-on', overthinking brains and seemingly endless newsfeeds of doom, finding time to relax and reflect isn't always the tonic we hope for.

Instead, engaging in something completely removed from our day-to-day routine can enable us to break free of unhelpful thinking patterns and leave us feeling refreshed and reinvigorated. In 2025, find that joie-de-vivre by trying a new skill or activity. Our foodie exploration of Turkey makes a great change from a beach adventure, while an Active Sri Lanka tour sees you paddle boarding, rafting and joining a jeep safari between visits to spectacular sites and temples.
Two people are paddleboarding on calm water during sunset. The foreground paddler is silhouetted against the sun, with trees lining the shore to the left.

6. Elevated experiences

According to Vertical Leap, more travellers are searching for budget-luxury travel through 'elevated, impactful experiences'. As well as bucketlist sights and life-affirming experiences, Explore's new Upgraded collection includes stays in hand-picked, premium accommodation providing extra comfort at the end of each day's exploring.

Travellers looking for an extra special experience in 2025 might consider the Upgraded Rome and Umbria tour, which includes stunning hilltop accommodation set amongst olive groves, or Upgraded Discover Peru, which travels from Lake Titicaca to Cusco via a panoramic train ride, complete with a three-course lunch onboard. 
A blue train travels on a rocky track through a mountainous landscape, reflecting the sky and terrain in its windows. Fluffy clouds dot the clear, blue sky above.

Where we're travelling...

South Korea

Wanderlust Magazine's Destination of the Year for 2024, South Korea is really hitting the zeitgeist right now, and influencing everything from cuisine, K-dramas and K-pop sensations to world-renowned skincare. Explore's new Discover South Korea trip, available from April 2025, harnesses this demand in a 12-day cultural highlights itinerary. 

This is a country as much about buzzing modern culture and delicious food as it is the ancient temples and stunning natural landscapes - and our trip covers both. We're expecting Hallyu ('the Korean Wave') to reach new heights for 2025.
Traditional Korean village rooftops rest under a vibrant sunset sky. In the background, a modern cityscape with tall buildings and a tower contrasts with the historical architecture.

Albania

Explore's bookings to Albania are up 68% in the last six months compared with the same period last year, with active tours to the country (walking and cycling itineraries) selling particularly strongly. Visits to Albania trip pages have climbed 67% this year, and the company has increased capacity on all its tours - including the new-for-2024 Family Albania Adventure - in anticipation of even more demand for 2025.

Explore's Product Manager for Europe, Nadine Cullen, says: "Albania really has something for everyone. For a while it's been dubbed 'the new Croatia' and it certainly has the scenery, coastlines and delicious food, but it has its own unique charm too - not to mention fewer crowds and lower prices!"
Rafts float along a narrow, turquoise river flanked by rocky cliffs with sparse vegetation. The aerial view captures several groups of people paddling through the winding waterway.

West Africa

West Africa saw a 42% growth this year with Explore's tours in Senegal & the Gambia, the Ivory Coast and Benin & Togo all selling strongly. Benin and Senegal make up two of the five fastest-growing destinations of the last six months, up 68% and 52% respectively.

New for 2025 is a dedicated two-week Ghana tour, packed with cultural experiences: meeting village chiefs, visiting one of West Africa’s biggest markets and learning about the powerful Ashanti Kingdom in Kumasi. Explore's Product Director forecasts further growth for this fascinating region of Africa in 2025: "Ghana is a really captivating and underrated destination, so vibrant and rich in culture, and so warm and welcoming. There are very few operators currently selling Ghana, but it's a country with huge potential."
A person in a straw hat and colorful outfit dances energetically, holding objects, outdoors on a dirt surface, surrounded by others in similar attire and trees under a bright sky.

Central Asia

The British Museum's blockbuster Silk Road exhibition (running until February 2025) inspired Explore's biggest ever digital event in October 2024, with over 1,000 people attending from around the world. 

"It's clear that there's a huge amount of interest in Central Asia and the Silk Road at the moment" says Explore Asia Programme Manager James Adkin. "This is a region that holds a lot of interest, culturally and historically, and it's an area that really grabs hold of people - once you've visited a pocket of Central Asia you just want to go back and see more, and more."

Bookings to Uzbekistan are up 52% on last year, while Georgia bookings have increased by 31% in the same period. Watch Explore's Silk Road Secrets digital showcase here.
A stone tower stands in a lush green valley, surrounded by expansive grassy hills, while imposing, snow-capped mountains rise majestically in the background under a clear blue sky.

How we're travelling

With sensitivity to cost


It's a price-conscious market, and many travellers are booking further ahead of time - to guarantee current pricing, and to spread the costs out. Early booking has the additional benefit of prolonging the anticipation, with many travellers seeing the build up and anticipation as a key part of the pleasure of travel. 

Travellers are on the lookout for fantastic value, and opting for tours with plenty of inclusions, from additional meals to excursions and activities. Small group tours are designed with this in mind, to include all the must sees and some meals and extras, to ensure maximum enjoyment and value for money.  



Sustainably


Sustainable travel is going nowhere. A recent report from Skift explained sustainable travel as a "less flashy way of viewing and traveling the world . . . with an emphasis on safety, sustainability, and profound experiences while getting from point A to B without wrecking the climate and local quality of life in the process”. 

As a B Corp organisation, Explore continues to drive down carbon across its carbon and operations. New trips for 2025 include a slow-paced, overland trip to Everest Base Camp with no internal flights, and a foodie tour of Greece that travels by ferry and incorporates a whole lot of delicious local and seasonal food. 

Read Explore's newly-released Purpose Paper for 2024 here, which outlines the B Corp certified company's progress against its sustainability goals and its upcoming targets.


For more information, contact Explore’s PR Coordinator Caroline Hook, caroline.hook@explore.co.uk or Senior PR & Communications Manager Laura Dewar, laura.dewar@explore.co.uk
 
About Explore: Explore has over 40 years’ experience in creating expert-led small group tours all over the world. Tours that are all about getting under the skin of your destination: making friends, treading lightly, and being mindful of local communities. With more than 350 trips in 100 countries, the company offers everything from cultural discoveries and wildlife safaris to walking and cycling trips, family adventures and even polar expeditions. 

Discover our other travel trends reports: